Focus 3 leadership training for football coaches

By Adam Wire | Posted 3/15/2018

While technical and tactical football training is available from lots of sources, including USA Football, leadership training has traditionally been in shorter supply.

Focus 3 and USA Football are working together to close that gap.

Brian Kight, Focus 3 CEO who already appears often on USA Football podcasts, has now partnered with USA Football on an exclusive set of resources for football coaches.

RELATED CONTENT: Brian Kight talks about the importance of humility for leaders.

For the first time, coaches or administrators can learn and install the same leadership training and culture-building programs that the best coaches in the game utilize, from the high school level to college, and even the NFL.

This program, the only online offering of its kind, includes Lead Now and the R Factor, which features Kight’s E+R=O equation (Event+Response=Outcome). Lead Now and R Factor are broken down into 16 skill courses, 80 chapter lessons and five-plus hours of exclusive content. Coaches can track their progress on a dashboard.

RELATED CONTENT: Brian Kight discusses tradition’s role in a football program.

The course includes the following features:

Interactivity. It has custom integrated lessons that are tailored to your needs.

Accountability. You can monitor progress through this state-of-the-art feature.

24-7 Access. The course is accessible through your computer, tablet or phone.

Easy to Use. Simply log in and start training through the online system.

The cost is $249 for a one-year subscription. This discounted rate is only available through the USA Football/Focus3 partnership.

RELATED CONTENT: Brian Kight tells coaches how they can look within themselves to improve.

Focus 3 has worked with several college football programs, including Washington, Boise State, Houston, SMU, San Jose State and Texas State, along with the Chicago Bears.

Click here to sign up or learn more about this exclusive program.


This is an updated version of a blog that originally published Nov. 3, 2017.