Building and Branding a Program

Show Notes:

On this episode of the Coach and Coordinator podcast, Keith Grabowski is joined head coaches Yusuf Shakir of Manatee High School in Bradenton, Fla. and Kareem Reid of West Lake High School in Atlanta, Ga. live from USA Football’s National Conference for the “Your Call” series.

Coach Yusuf Shakir

01:27 Keys to taking a program to the next level

03:36 Gauge the community’s interest

04:00 See who are the committed people in the program

06:15 Building relationships

08:03 Embrace and learn what came before you as a coach

09:57 Coaching is teaching

10:52 Understanding the environment

11:36 Controlled enthusiasm and vision

13:36 Be committed to the kids

14:30 National Conference

Kareem Reid

15:51 Building the program’s brand

17:13 Coach Reid’s advice for building the brand

18:33 Getting kids’ attention

19:54 Coach Reid being hands on with branding

20:36 Most successful pieces from social media

21:18 Biggest social platform for kids

21:48 National Conference

22:22 Connect with coach:

Twitter: @coachreid99

@westlakefb1

@Yusuf_Shakir

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