USA Football CEO Showcases Football Development Model at Super Bowl

By Cole Bredahl | Posted 2/6/2020

It was a busy weekend in Miami for USA Football as its CEO & Executive Director Scott Hallenbeck made several national television and radio appearances delivering insight on the Football Development Model (FDM).

Hallenbeck joined Fox & Friends on the Fox News Channel on Saturday morning while more than three dozen youth players ran a football practice circuit on America’s most-watched cable morning show. Later on Saturday, former NFL players Joe Thomas and LaDainian Tomlinson welcomed Hallenbeck to Super Bowl Live on NFL Network to talk about USA Football’s newest initiative. Hallenbeck shared how the FDM empowers parents to discern the right football fit for their kids, joining the family of America’s favorite sport.

Hallenbeck also announced USA Football’s new partnership with Pop Warner Little Scholars, the largest and oldest youth football organization in the United States. Pop Warner, established in 1929, embraces the FDM – football reimagined – for its youth leagues nationwide.

On Friday, Hallenbeck sat down with WLZR (Fla.), WLGZ (N.Y.) and Sports Illustrated along Super Bowl Radio Row. He also was joined by Mark Murphy, USA Football board member and Green Bay Packers President & CEO, for three interviews. The duo appeared on The Bill Michaels Show (Wis.), KTBB (Texas) and the Columbia University Sports Management Podcast.

“The Football Development Model creates multiple entry points for families, providing a better path for kids of all skill levels to enjoy the fun and fitness of America’s favorite game,” Hallenbeck said. “This is an exciting time to share 21st century football with parents and all who love our sport on a Super Bowl-sized stage.”

More information can be found here about the FDM, how to implement it in your league and about those who helped build it – including experts from Dartmouth College football, Children’s National Health System and the U.S. Olympic & Paralympic Committee.


USA Football's new model for youth football is designed to make the game safer by reducing contact and by teaching the game based on an athlete's age, the skill they are learning and game type.