Building a Program by Design

By Robert Pomazak | Posted 2/27/2020

Creating an Online Ecosystem 

Robert Pomazak 

Head Football Coach 

St. Charles North High School 

We all remember our old football install sessions. A group of guys sitting in a room with the coach standing up in front of the chalkboard. It started with a few X’s and O’s then by the end of the meeting the picture had so many lines going in all directions that it looked like something that could be in the museum of contemporary art! Regardless of your level of football, coaches are still educators and it is imperative to the overall learning environment that we provide a variety of ways for our football family to interact with our program. In this installment of building a program by design we are going to explore the different avenues a coach can access when building an online ecosystem. Now before you go and Google search “online ecosystem” please allow me to elaborate. An online ecosystem means having standardized digital platforms that will support your program and players , parents and staff from a teaching, learning , branding and player development standpoint.  Online ecosystems are developed to allow your athletes to engage in consistent and meaningful program interactions at an almost continuous rate. By creating a digital learning platform by design, a coach can facilitate a mutually beneficial experience for both player and staff. Without highlighting specific apps, websites etc. here are 3 tips for creating an effective digital ecosystem. 

 

  1. Build your digital ecosystem around the key stakeholders of your program 

              Deciding what digital platforms to incorporate into your program can be a daunting task. There are literally thousands of apps that can benefit your players, parents and staff. However, we must not fall in love with the bright shiny objects and focus on what will allow us to provide our program with the greatest return on investment. At. St. Charles North, we focus on utilizing platforms that foster collaboration, connection and development. Selecting digital platforms that allow parents, players and staff to contribute together and strengthen connections is an essential element to your ecosystem. Below is a list of digital platform ideas that support this ideology. 

 

Teaching/Learning

Online playbooks: provides 24-hour access to installs, quizzing and video resources.

Screen capturing apps: create voice over install videos that put the coach in the room with the player.

Assessment Tools: online assessment tools allow for both formative and summative learning opportunities.

Video Library: online film libraries are common, creating ease of access and great evaluation tool

Virtual reality applications: VR has become a staple in the top D1 programs in the country and is beginning to trickle down to the high school levels. 

 

Branding 

Social Media- Decide which social media outlets will most effectively reach your stakeholders.  

  • Create content that informs and supports your mission/vision/purpose 
  •  Update Content continuously, the life cycle of information is much short in the social media world
  • Create a content distribution plan: when will you update, what content is useful and who is my target audience going to be. 

Content Sharing: apps that allow parents, players and staff to share photos, videos and other media create a great connecting point. It also allows the head coach to consistently reinforce their values to the entire program. 

* Always find sites that allow the head coach to screen all posts or additions prior to posting. 

Player Development

Performance Training: online strength apps and GPS monitoring are now common and it allows strength coaches to monitor athletes 24/7

Sleep Monitoring: There are numerous apps that monitor sleeping habits and actual sleep patterns. When used correctly these can be an invaluable tool for performance development. 

Nutrition: the number of nutrition apps are too numerous to count. However, we can now track an athlete’s daily nutritional intake without keeping a handwritten journal.  Nutrition is often the missing link in the high school performance paradigm. 

Mindfulness: We must train our athletes in a holistic manner. Stress management, mindfulness and breathing now have their place in our athlete’s performance programming. 

 

 

Program Organization

Equipment Inventory: digital platforms store and track all equipment handouts, turn in and reconditionings. This is a huge time and money saver. 

Shared Documents: by creating shared documents/folders coaches and players can work simultaneously and from the comfort of their home. As a staff we have found this to be essential in our practice and game planning procedures. 

Digital Classroom Platforms: online classrooms allow coaches to communicate with their program in a transparent and instantaneous manner. 

Program Handbook Webpage: various digital outlets allow a coach to create a website that can house the entire program handbook. Instead of printing off hundreds of pages and then handing it out only to find it crumpled in the back of the locker room, create a website that has a drop down for each of the key systems in your program. This creates a linear, clean line of access to anything that is related to the program from tactical, technical, physical and cognitive philosophies. Each area is searchable and archived making retrieving informatino as easy as typing in a keyword.

 

 

 

  1. Utilize digital platforms that are mobile friendly

 

Research shows that over 85% of screen time is done in the hands of a smartphone. When creating your digital ecosystem make sure that all apps, sites and support systems are mobile friendly.  Creating content that transitions from desktop to a smart phone is imperative to the usability of the app. When choosing your digital ecosystem always make sure that the platforms that you are utilizing do not lose functionality when going from desktop to smartphone.  A good rule of thumb is to look for any preview modes or smartphone icons on the desktop application. Many sites have accessories that will allow you to see what the content will look like via smartphone. 

 

  1. Teach your key stakeholders how to navigate your Digital Ecosystem.

Like anything in life, a tool is only as good as the person wielding it. In this case, the functionality of the online ecosystem is only as useful as the ability of the player, parent or staff member to. Technological savvy, much like learning, is a highly differentiated area. Every person will have a different level of comfort and ability to successfully employ the program ecosystem into their lives. Below are a few ideas to help you traverse this situation. 

 

Players

Problem: Considered “digital natives” because they have grown up with it their entire lives. Please don’t confuse activity for accomplishment in this area. While the kids can navigate their social media outlets and gaming apps with their eyes closed, other simple technological tasks can prove to be extremely difficult for them. 

Solution:

  • Utilize winter/spring off season opportunities to include teaching proper use of technology. 
  • Social media awareness
  • Online thumbprint (using the internet correctly) 
  • Proper email structure 
  • Executive functioning skills on smartphones (setting reminders, alarms, calendars) 
  • Digital Ecosystem use- teach how to login , navigate and the expectations for each app your program utilizes.
  • Digital Ecosystem Organization: have players create a digital ecosystem control center on their phone that houses all of your programs apps. This will allow for quick access and ensure everyone is on an even playing field.  

Parents

Problem: Not digital native/ Lack of connection or buy in to tech within the program/ Awareness of technology being used in program. 

Solution:  

  • Create monthly support meetings to help parents learn how the program uses a digital ecosystem and how they can tap into that system.
  • Create a monthly newsletter that has a “tech corner” highlighting a specific app and how it is used for the betterment of their son or daughter in your program. 
  • Always have analog ways of communicating so that you do not alienate anyone from the program. The program must always provide options. 

 

 

Staff

Problem:  Dealing with both digital and non-digital natives/ Lack of buy in to technology and its usefulness within the program. 

Solution:

  • Create standard operating procedures for each application and how it will be used in your program
  • Provide tech support for coaches who need extra attention in the process.
  • Create a mentoring program by pairing digital natives with those who need to develop in their technology skills. 
  • Prepackage your digital ecosystem on any tablets that the program uses so that coaches can access them in one location. 

 

 

 

 

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