Marketing Tips and Tricks For Youth Football Leagues

By Gehrig Parker | Posted 5/7/2021

One of the most important traits of a successful league is the ability to effectively market and promote itself and the experience they offer to families in its community.

We know as well as you that connecting with the parents in your community isn’t the easiest thing to do. However, among the premier resources and tools you receive by enrolling with USA Football is a marketing kit full of tried and tested tricks of the trade.

Whether you’re a brand-new league in your first year of existence or one that the community has known for decades, the marketing kit has something that’ll help any league bolster its promotional efforts.

Here’s a list of some things you’ll find in the marketing kit, some of which you can even dive into starting today.

  • 10 tips on using social media for your organization (Access today)
  • Video with insights on how to speak and market to parents featuring a USA Football Brand Manager (Access today)
  • Marketing plan with suggested timelines for your season’s most important events
  • Email templates, flyers and graphics to help you share information on what your league is doing.

To learn more on how to enroll your organization today and see the support you can receive like the marketing kit, visit

The promotion and marketing support doesn’t just stop there. Through our new League Excellence Program, leagues unlock even more support for raising their operational standards. To learn more about the program and the additional benefits you can receive, visit

If you have questions or need help enrolling your organization, contact your USA Football Regional Manager.


Whether your organization is full-contact, non-contact or offers a progression of game types, enrolling with USA Football gives you access to operational resources, from in-depth guides to communication tools to enhanced coach education and certifications.